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It's not like the movie 'Psycho' gets ruined when you know in advance about the shower. ULABY: That's Alfred Hitchcock's theory of suspense, Poniewozik says. JAMES PONIEWOZIK: It's much more terrifying to know that something horrible is about to happen than not to know that it's about to happen. That makes sense to Time magazine television critic James Poniewozik.

ULABY: It turns out, when people knew what was going to happen, reading the story was more enjoyable. ULABY: Appropriately, the spoiler study had a surprise twist.Д¬HRISTENFELD: Spoilers are, in fact, enhancers. ULABY: Subjects who had not already read the classic short story by Shirley Jackson would get handed 'The Lottery.' Some were told about its morbid conclusion in advance.Д¬HRISTENFELD: In this lottery, people draw to see who will be stoned to death at the end. NICHOLAS CHRISTENFELD: So we chose quite famous short stories and we spoiled them beforehand without using the word 'spoiler.' He examined what effect spoilers have on people's enjoyment of stories. Psychology professor Nicholas Christenfeld is at the University of California, San Diego. Spoilers have become enough of a preoccupation for a university to study them.

ULABY: Every 'Dallas' fan on the East Coast would have immediately ruined the reveal for everyone from Alabama to Alaska by Facebooking or tweeting. NEDA ULABY, BYLINE: Can you imagine if Twitter had been around in 1980 when a nation collectively wondered who shot J.R.? But is it really that bad when this happens? NPR's Neda Ulaby has this encore story about how spoilers might actually make you enjoy something more. My big spoiler moment came when I saw a post about a death on 'Downton Abbey' and I thought that everything was just ruined. Somebody on Twitter, some blog says too much about what happened in a plot line. When you check social media and you're not caught up on your favorite TV show, say, you never know when you might encounter a spoiler.

David greene enjoy every sandwich